What is Explainer Video?
Audience readership slows down in the last decades. With the surfacing of YouTube and other video tutorials online, the lesser readers we have.
Since the internet has taken over, and take on many different social media platforms, people readership continues to decline.
That is something we should consider when we want to deliver what our audiences want to know about your business. People tend to have a shorter attention span.
They don’t have time to read tons and tons of paragraphs. What they want is straight to the point presentation that explains to them directly what they ought to do.
We call this the Explainer video. An explainer video is something that explains a process or how things get done.
If you are selling something, move out of the detailed write-ups. No one would like to read those lengthy sentences and paragraphs.
Instead, you should present your ideas in a video. People on the go would love to simply watch and listen than reading all the details. There are so many things that an explainer video can do than the usual reading stuff.
Advantages of an Explainer Video
- Easy Demonstration Procedure
No one does it better than seeing something right before your eyes. In a cooking presentation, it will be very effective to show your audience the right way of slicing a tomato.
YouTube becomes an instant sensation because of these explainer videos. Though reading articles are still available, many people would go straight away to YouTube videos.
- Practically Saves Time
Reading takes time. A busy person who has no time to read will simply take instructions by ears than to read the entire procedures.
There are people who would rather watch the movie version than reading the novel. Things of that sort prove that videos are more adaptable to busy people.
So the next time you think of presenting a business, hire a good videographer to do the job.